Not all signs are created equal. The Ninth U.S. Circuit Court of Appeals has upheld local regulations in Arizona restricting directional signs to more rigorous standards as compared to other forms of non-commercial speech.
As part of its overall regulatory code, the City of Gilbert, Arizona, enacted various sign regulations. The regulations generally require a City-issued sign permit unless the sign qualifies under one of 19 different exceptions. Three of the 1i exceptions involved: